This week, the European Union (EU) unveiled regulations to govern the use of AI across the bloc’s 27 member states. The first-of-its-kind proposal spans more than 100 pages and will take years to implement, but the ramifications are far-reaching. It imposes a ban — with some exceptions — on the use of biometric identification systems in public, including facial recognition. Other prohibited applications of AI include social credit scoring, the infliction of harm, and subliminal behavior manipulation.

The regulations are emblematic of an increased desire on the part of consumers for privacy-preserving, responsible implementations of AI and machine learning. A study by Capgemini found that customers and employees will reward organizations that practice ethical AI with greater loyalty, more business, and even a willingness to advocate for them — and in turn, punish those that don’t. And 87% of executives told Juniper in a recent survey that they believe organizations have a responsibility to adopt policies that minimize the negative impacts of AI

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